Privacy Policy

Last updated: 4 June 2026

1. Information We Collect

• Contact information: name, phone number, email address, city/location, and message details from inquiry forms or direct communication.
• Project details: property size, budget preference, project timeline, interior design requirements and related details shared by you.
• Technical/device information: IP address, browser type, operating system, pages visited, referral source, and clicks captured through analytics.
• Advertising and conversion signals: anonymized or pseudonymized identifiers collected by ad analytics tools for ad measurement and marketing performance.

2. How We Use Personal Information

• Respond to consultation requests, quote requests, and service inquiries.
• Operate scheduling, follow-up, and customer support workflows.
• Improve our website, communication quality, and user experience.
• Measure and optimize website performance and campaign results.
• Comply with legal and tax obligations, where applicable.

3. Cookies, Tracking and Advertising Tech

Our website uses cookies and similar technologies for essential functions and analytics. In some cases, we also use or may use marketing technologies, including Meta Pixel and Google Ads (including tracking/measurement scripts such as Google Analytics/gtag as configured).

• Meta/Facebook/Instagram (Meta): used to measure campaign performance, conversions and for marketing optimization.
• Google Ads / Google Advertising services: used for ad measurement, conversion tracking, and campaign reporting.

This helps us show relevant ads and understand which campaigns perform best. These platforms process data according to their own policies and security standards.

4. Legal Basis for Processing

Depending on the data type and location of use, our legal basis includes:

• Performance of a contract (servicing inquiries and project communication);
• Legitimate business interest (security, analytics, fraud prevention, service quality);
• Consent, where required by applicable law, for non-essential cookies and targeted advertising.

5. Sharing and Disclosure

We do not sell your personal data. We may share information only with trusted service providers required to process our operations, including:

• Website hosting and email/CRM support services.
• Analytics, communication, and ad measurement providers.
• Legal and tax advisors in connection with compliance obligations.

We use service providers that agree to data-protection obligations and limit use to the purpose of our agreement.

6. Retention

Inquiry and communication records are retained for as long as necessary to support business operations, contractual follow-up, and legal or tax compliance, then archived or deleted securely according to retention policy.

7. Your Rights

Depending on your location, you may have rights to access, correct, delete, or restrict processing of your data, and to withdraw consent for marketing processing. If you wish to exercise these rights, please contact us.

8. Advertising Choices

You can manage ad preferences or opt out of personalized ads using:

• Meta platform settings: Meta Ad Preferences
• Google Ads settings: Google Ads Settings
• Industry ad opt-out portal: DAA/NAI Ad Choices

9. Children

Our website and services are not directed to children under 16. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this policy from time to time. The latest revision date is shown above and any major updates will be posted on this page.

11. Contact

For privacy requests or concerns, email contact@darchinteriors.in or call +91 82898 23582.